We’re three Muskegon buddies who’ve spent more weekends together than we can count—beach days on Lake Michigan, grilling in the backyard, chasing kids around the yard, and yelling at the TV during Lions games like it actually helps. Somewhere between the sand, the coolers, and the questionable halftime takes, we decided we needed a beer bong that matched the way we do good times. 

So we built one. 

What started as three friends joking around on the beach turned into late‑night prototypes, “research sessions” with the crew, and a whole lot of “hold my beer, I’ve got an idea.” Eventually, all that tinkering turned into a real product and a real business—born right here in Muskegon, Michigan. 

Today, we’re building a brand that celebrates lake life, tailgate culture, and the kind of friendships that last longer than a Michigan winter. Whether you’re at Beer Can hill, a backyard barbecue, a college tailgate, or gearing up for another Sunday in Detroit, our products are made to make those moments even better. 

Three friends. One hometown. Endless good times ahead.